About Samantha

Samantha is a rising professional with a longtime desire to establish a career in content creation. She is a graduate of the University of Massachusetts, Amherst, where she studied Marketing at the Isenberg School of Management. Her primary focus has been within brand management, copywriting, and strategy planning.

Samantha has experience in a multitude of segments in various industries. From her early start as a fashion blogger and online contributor to her most recent endeavor as a Merchandising intern, Samantha has a great understanding of all aspects of fashion business. She additionally, has worked closely with Bumble in social networking as well as Protect Our Breasts in the natural product industry. Samantha is aware of what is relevant in today's society, and is both creative and analytical, which allows her to execute successful campaigns that are both aesthetically pleasing and sales driven.

Samantha has always been a self-starter with a mindset  for achievement. She started her fashion blog at the age of twelve that opened the doors for her to be involved in online editorial writing. As an original communication major, Samantha wanted to be further challenged, so she  transferred into the competitive Isenberg School of Management. Additionally, during her time at school, Samantha sought out two positions within her sorority, the first being during her Freshman year, which is uncommon. Over the course of the past three summers, Samantha worked her way up from an intern to Media Relations Manager at Serenella leading her to successfully brand a luxury retailer, translating image into sales.

Samantha finds inspiration in everything. She is constantly writing things down, and actively thinking of what comes next, which is why she is always one step ahead. Samantha takes pride in everything that she does, never presenting anything below her standards. As a charismatic leader and team-player, Samantha is always willing to listen and share new ideas.

Samantha seeks to pursue opportunities that align with her values and dedication to philanthropy. She desires to work alongside individuals with strong persona and expertise that will help her flourish in a fast-paced environment.

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Serenella

Samantha worked for three summers at the luxury retailer, Serenella, beginning as a Marketing Intern, and then most recently as Media Relations Manager. Samantha has been able to manage a small brand handling all media from content creation to planning and executing trunk shows. Samantha was able to directly translate brand image into new client relationships and sales.

Digital Marketing Competition

It was the fall of 2019, that I was enrolled in an Internet Marketing Course at the Isenberg School of Management that prompted my group members and myself to enter into the Digital Marketing Competition. Our goal was to develop a proposed marketing plan for an Investment Management company. The first step was a lot of research, primarily regarding market placement, SEO, and KPI. Our final presentation included unique attributes, such as a new proposed target market, original graphic advertisements, and an intricate process for keyword implementation and website redesign.

As a top five finalist, selected amongst over 50 teams, one group member and I flew to Chicago to present our research and plan. We won "best owned strategy," which included many of my original designs.Through this rewarding experience, I learned so much about digital strategy and optimization.

Protect Our Breasts

Protect Our Breasts is a nonprofit foundation whose mission is to spread awareness of the toxic chemicals in everyday products that are most harmful to women in their period of susceptibility, and empowering women to make safer choices to avoid a later diagnosis of breast cancer. The nonprofit operates with a National Executive Board leading multiple chapters on over twenty campuses. On these campuses, students spread awareness about the organization and share vetted "safer alternatives" to their peers. 

When I first joined Protect Our Breasts as an assistant, I was aware about the mission, but I did not follow in entirety the information that was shared. I considered myself to be a cautious person that already was concerned about ingredients, but what I did not know is that the "clean" products and healthy foods that I was purchasing were actually toxic. Nonorganic foods have some of the most harmful chemicals that seep into the fruits and vegetables that are supposed to help our bodies. Additionally, the beauty regime I had contained various chemicals not only in the product, but also in the packaging. When I transitioned to become the National Executive Creative Director, it was no longer a learning experience, but rather a calling to share the science I had learned and translated, to help other women and men make these everyday life choices to better their future.

One of the most powerful and effective campaigns that I ran was the "EnCouragement" campaign. In collaboration with Hill Holliday, we had a photoshoot that included current Protect Our Breasts members, siblings, and former members. The photographs were rather serious, and afterwards were covered with bold, black font containing statistics such as "One In Eight." The image of eight women emphasized that one of these women, my peers and friends, would be diagnosed with breast cancer. The purpose of the campaign was not only to spread awareness, but also to expand our chapters on new campuses. The campaign received a lot of recognition, and we were featured on Follain for being "Clean Beauty Champions."

Bumble

There is nothing more inspiring than women's empowerment perhaps other than being involved in the movement itself. Bumble has been a platform that has been breaking boundaries and making major changes in the networking strata. As a Campus Director of Marketing for Bumble, I was in charge of leading a team of five ambassadors to implement guerrilla marketing, event hosting, and tabling to emerge the University as one of the most active campuses. Bumble's strong brand image made it easy to get students interested, but it was the personal connections made with the individuals that allowed our team to be so successful. My emphasis on completion and positive reinforcement landed our team to be within the top three in the country.