Protect Our Breasts

Protect Our Breasts is a nonprofit foundation whose mission is to spread awareness of the toxic chemicals in everyday products that are most harmful to women in their period of susceptibility, and empowering women to make safer choices to avoid a later diagnosis of breast cancer. The nonprofit operates with a National Executive Board leading multiple chapters on over twenty campuses. On these campuses, students spread awareness about the organization and share vetted "safer alternatives" to their peers. 

When I first joined Protect Our Breasts as an assistant, I was aware about the mission, but I did not follow in entirety the information that was shared. I considered myself to be a cautious person that already was concerned about ingredients, but what I did not know is that the "clean" products and healthy foods that I was purchasing were actually toxic. Nonorganic foods have some of the most harmful chemicals that seep into the fruits and vegetables that are supposed to help our bodies. Additionally, the beauty regime I had contained various chemicals not only in the product, but also in the packaging. When I transitioned to become the National Executive Creative Director, it was no longer a learning experience, but rather a calling to share the science I had learned and translated, to help other women and men make these everyday life choices to better their future.

One of the most powerful and effective campaigns that I ran was the "EnCouragement" campaign. In collaboration with Hill Holliday, we had a photoshoot that included current Protect Our Breasts members, siblings, and former members. The photographs were rather serious, and afterwards were covered with bold, black font containing statistics such as "One In Eight." The image of eight women emphasized that one of these women, my peers and friends, would be diagnosed with breast cancer. The purpose of the campaign was not only to spread awareness, but also to expand our chapters on new campuses. The campaign received a lot of recognition, and we were featured on Follain for being "Clean Beauty Champions."